ラボ > Google関連：Google APIs、Googleアナリティクス

GoogleアナリティクスのDimensionsとMetrics

GoogleAPIを使ってアナリティクスの値を取得したい

作成日:2017-12-01, 更新日:2017-12-06

基本

「v3」ってのがあって「v4」に変わっているそうだ（2017/12/01時点）

Dimensions & Metrics Explorer｜Google アナリティクスレポート Reporting API v4
「Include deprecated」ってのにチェックすると「廃止予定を含める」ってことになる。

使うヤツ、使おうとして調べたヤツらをメモっていく。日本語はGoogle翻訳様に丸投げ。意味が分かるヤツがあるかと思えば、分からないヤツもいる。

・#User
・#Session - セッション（訪問数等）関連
・#Traffic Sources - リンク元等の関連
・#Adwords
・#Goal Conversions
・#Platform or Device - ブラウザ名や端末など
・#Geo Network
・#System
・#Social Activities
・#Page Tracking - ページのセッション数などページ情報系
・#Content Grouping
・#Internal Search - 内部検索
・#Site Speed
・#App Tracking
・#Event Tracking
・#Ecommerce
・#Social Interactions
・#User Timings
・#Exceptions
・#Content Experiments
・#Custom Variables
・#Time - 取得対象の期間等
・#DoubleClick Campaign Manager
・#Audience
・#Adsense
・#Ad Exchange
・#DoubleClick for Publishers
・#Lifetime Value and Cohorts
・#Channel Grouping
・#Related Products
・#DoubleClick Bid Manager
・#DoubleClick Search

User

Dimensions

ga:userType

A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.

ga:visitorType

Status: Deprecated: Use ga:userType instead.廃止予定：ga:usersに変更

ga:sessionCount

The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.

ga:visitCount

Status: Deprecated: Use ga:sessionCount instead.廃止予定：ga:searchSessionsに変更

ga:daysSinceLastSession

The number of days elapsed since users last visited the property, used to calculate user loyalty.

ga:userDefinedValue

The value provided when defining custom user segments for the property.

ga:userBucket

Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.

Metrics

ga:users

The total number of users for the requested time period.

ga:visitors

Status: Deprecated: Use ga:users instead.廃止予定：ga:userGenderに変更

ga:newUsers

The number of sessions marked as a user's first sessions.

ga:newVisits

Status: Deprecated: Use ga:newUsers instead.廃止予定：ga:goalValuePerSessionに変更

ga:1dayUsers

Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.

ga:7dayUsers

Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.

ga:14dayUsers

Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.

ga:30dayUsers

Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.

ga:sessionsPerUser

The total number of sessions divided by the total number of users.

Calculated Metrics

ga:percentNewSessions

The percentage of sessions by users who had never visited the property before.
Calculation: ga:newUsers / ga:sessions

ga:percentNewVisits

Status: Deprecated: Use ga:percentNewSessions instead.廃止予定：ga:pageviewsPerSessionに変更

日本語訳

ga:visitorType: 廃止予定：ga:usersに変更
ga:visitCount: 廃止予定：ga:searchSessionsに変更
ga:visitors: 廃止予定：ga:userGenderに変更
ga:newVisits: 廃止予定：ga:goalValuePerSessionに変更
ga:sessionsPerUser: セッションの総数をユーザーの総数で割った値。
ga:percentNewVisits: 廃止予定：ga:pageviewsPerSessionに変更

Session - セッション（訪問数等）関連

Dimensions

ga:sessionDurationBucket

The length (returned as a string) of a session measured in seconds and reported in second increments.

ga:visitLength

Status: Deprecated: Use ga:sessionDurationBucket instead.廃止予定：ga:sessionCountに変更

Metrics

ga:sessions

The total number of sessions.

ga:visits

Status: Deprecated: Use ga:sessions instead.廃止予定：ga:sessionDurationBucketに変更

ga:bounces

The total number of single page (or single interaction hit) sessions for the property.

ga:sessionDuration

Total duration (in seconds) of users' sessions.

ga:uniqueDimensionCombinations

Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.

ga:hits

Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.

Calculated Metrics

ga:bounceRate

The percentage of single-page session (i.e., session in which the person left the property from the first page).
Calculation: ga:bounces / ga:sessions

ga:visitBounceRate

Status: Deprecated: Use ga:bounceRate instead.廃止予定。

ga:avgSessionDuration

The average duration (in seconds) of users' sessions.
Calculation: ga:sessionDuration / ga:sessions

日本語訳

ga:visitLength: 廃止予定：ga:sessionCountに変更
ga:sessions: セッションの合計数
ga:visits: 廃止予定：ga:sessionDurationBucketに変更
ga:bounces: プロパティの単一ページ（または単一の対話ヒット）セッションの合計数。→直帰した人数
ga:bounceRate: 1ページのセッションの割合（つまり、最初のページからプロパティを去ったセッション）→直帰率
ga:visitBounceRate: 廃止予定。

Traffic Sources - リンク元等の関連

Dimensions

ga:referralPath

The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.

ga:fullReferrer

The full referring URL including the hostname and path.

ga:campaign

For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

ga:source

The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).

ga:medium

The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

ga:sourceMedium

Combined values of ga:source and ga:medium.

ga:keyword

For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

ga:adContent

For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

ga:socialNetwork

The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.

ga:hasSocialSourceReferral

A boolean, either Yes or No, indicates whether sessions to the property are from a social source.

ga:campaignCode

For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.

Metrics

ga:organicSearches

The number of organic searches happened in a session. This metric is search engine agnostic.

日本語訳

ga:source: 紹介元。手動キャンペーントラッキングの場合は、utm_sourceキャンペーントラッキングパラメータの値です。 AdWordsの自動タグ設定については、googleです。どちらも使用しない場合は、ユーザーを参照するソースのドメイン（たとえば、document.referrer）です。それはまたポートアドレスを含むかもしれません。ユーザーがリファラーなしで到着した場合、その値は（直接的な）値です。
→リンク元。URLを直入力（ブックマーク等）だったら「direct」になる
ga:medium: 紹介のタイプ。手動キャンペーントラッキングの場合は、utm_mediumキャンペーントラッキングパラメータの値です。 AdWordsの自動タグ設定の場合は、cpcです。ユーザーがGoogleアナリティクスで検出された検索エンジンからのものであった場合、それは有機的なものです。リファラーが検索エンジンでない場合、それはリフェラルです。ユーザーがプロパティに直接アクセスし、document.referrerが空の場合、その値は（none）です。
→リンク元からどうやってきたか・・・？　Googleの検索だったら「orgnic」が入り、リンク元が検索エンジンじゃない場合は「referral」が入る。リンク元が無ければ「none」
ga:keyword: 手動キャンペーントラッキングの場合は、utm_termキャンペーントラッキングパラメータの値です。 AdWordsのトラフィックには、最適な一致するターゲティング条件が含まれています。ディスプレイネットワークでは、複数のターゲティング条件で広告が表示された場合、広告で選択された最適なターゲティング条件が表示されます。これは、display_keyword、site placement、boomuserlist、user_interest、age、genderのいずれかです。そうでなければ、その値は（設定されていません）です。
ga:organicSearches: 1つのセッションでオーガニック検索の回数が発生しました。この指標は、検索エンジンには無関係です。

Adwords

Dimensions

ga:adGroup

The name of the AdWords ad group.

ga:adSlot

The location (Top, RHS, or not set) of the advertisement on the hosting page.

ga:adDistributionNetwork

The network (Content, Search, Search partners, etc.) used to deliver the ads.

ga:adMatchType

The match type (Phrase, Exact, Broad, etc.) applied for users' search term. Ads on the content network are identified as "Content network". For details, see https://support.google.com/adwords/answer/2472708?hl=en.

ga:adKeywordMatchType

The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.

ga:adMatchedQuery

The search query that triggered impressions.

ga:adPlacementDomain

The domain where the ads on the content network were placed.

ga:adPlacementUrl

The URL where the ads were placed on the content network.

ga:adFormat

The AdWords ad format (Text, Image, Flash, Video, etc.).

ga:adTargetingType

This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.

ga:adTargetingOption

It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.

ga:adDisplayUrl

The URL the AdWords ads displayed.

ga:adDestinationUrl

The URL to which the AdWords ads referred traffic.

ga:adwordsCustomerID

Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.

ga:adwordsCampaignID

AdWords API Campaign.id.

ga:adwordsAdGroupID

AdWords API AdGroup.id.

ga:adwordsCreativeID

AdWords API Ad.id.

ga:adwordsCriteriaID

AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.

ga:adQueryWordCount

The number of words in the search query.

ga:isTrueViewVideoAd

A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.

Metrics

ga:impressions

Total number of campaign impressions.

ga:adClicks

Total number of times users have clicked on an ad to reach the property.

ga:adCost

Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.

Calculated Metrics

ga:CPM

Cost per thousand impressions.
Calculation: ga:adCost / (ga:impressions / 1000)

ga:CPC

Cost to advertiser per click.
Calculation: ga:adCost / ga:adClicks

ga:CTR

Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
Calculation: ga:adClicks / ga:impressions

ga:costPerTransaction

The cost per transaction for the property.
Calculation: (ga:adCost) / (ga:transactions)

ga:costPerGoalConversion

The cost per goal conversion for the property.
Calculation: (ga:adCost) / (ga:goalCompletionsAll)

ga:costPerConversion

The cost per conversion (including ecommerce and goal conversions) for the property.
Calculation: (ga:adCost) / (ga:transactions  +  ga:goalCompletionsAll)

ga:RPC

RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
Calculation: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

ga:ROI

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:margin

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:ROAS

Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
Calculation: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

日本語訳

ga:ROI: 廃止予定。使用禁止
ga:margin: 廃止予定。使用禁止

Goal Conversions

Dimensions

ga:goalCompletionLocation

The page path or screen name that matched any destination type goal completion.

ga:goalPreviousStep1

The page path or screen name that matched any destination type goal, one step prior to the goal completion location.

ga:goalPreviousStep2

The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.

ga:goalPreviousStep3

The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.

Metrics

ga:goalXXStarts

The total number of starts for the requested goal number.

ga:goalStartsAll

Total number of starts for all goals defined in the profile.

ga:goalXXCompletions

The total number of completions for the requested goal number.

ga:goalCompletionsAll

Total number of completions for all goals defined in the profile.

ga:goalXXValue

The total numeric value for the requested goal number.

ga:goalValueAll

Total numeric value for all goals defined in the profile.

Calculated Metrics

ga:goalValuePerSession

The average goal value of a session.
Calculation: ga:goalValueAll / ga:sessions

ga:goalValuePerVisit

Status: Deprecated: Use ga:goalValuePerSession instead.廃止予定：ga:eventsPerSessionWithEventに変更

ga:goalXXConversionRate

Percentage of sessions resulting in a conversion to the requested goal number.
Calculation: ga:goalXXCompletions / ga:sessions

ga:goalConversionRateAll

The percentage of sessions which resulted in a conversion to at least one of the goals.
Calculation: ga:goalCompletionsAll / ga:sessions

ga:goalXXAbandons

The number of times users started conversion activity on the requested goal number without actually completing it.
Calculation: (ga:goalXXStarts - ga:goalXXCompletions)

ga:goalAbandonsAll

The overall number of times users started goals without actually completing them.
Calculation: (ga:goalStartsAll - ga:goalCompletionsAll)

ga:goalXXAbandonRate

The rate at which the requested goal number was abandoned.
Calculation: ((ga:goalXXStarts - ga:goalXXCompletions)) / (ga:goalXXStarts)

ga:goalAbandonRateAll

Goal abandonment rate.
Calculation: ((ga:goalStartsAll - ga:goalCompletionsAll)) / (ga:goalStartsAll)

日本語訳

ga:goalCompletionsAll: プロファイルに定義されているすべてのゴールに対する補完の合計数→コンバージョン数
ga:goalValuePerVisit: 廃止予定：ga:eventsPerSessionWithEventに変更

Platform or Device - ブラウザ名や端末など

Dimensions

ga:browser: ユーザーのブラウザの名前（Internet ExplorerやFirefoxなど）。
ga:browserVersion: ユーザーのブラウザのバージョン（たとえば、2.0.0.14）。
ga:operatingSystem: ユーザーのオペレーティングシステム（Windows、Linux、Macintosh、iOSなど）
ga:operatingSystemVersion: ユーザーのオペレーティングシステムのバージョン。Windowsの場合はXP、Macintoshの場合はPPC。
ga:mobileDeviceBranding: モバイルメーカーまたはブランド名。
ga:mobileDeviceModel: モバイルデバイスモデル。
ga:mobileInputSelector: モバイルデバイスで使用されるセレクタ（タッチスクリーン、ジョイスティック、クリックホイール、スタイラスなど）。
ga:mobileDeviceInfo: モバイルデバイスを識別するために使用されるブランド、モデル、およびマーケティング名。
ga:mobileDeviceMarketingName: モバイルデバイスに使用されるマーケティング名。
ga:deviceCategory: デバイスのタイプ：デスクトップ、タブレット、またはモバイル。
ga:browserSize: ユーザーのブラウザーのビューポートサイズ。セッションスコープのディメンションで、ブラウザのサイズはビューポートの初期サイズをピクセル単位で取得し、幅x高さでフォーマットされます（1920x960など）。
ga:dataSource: ヒットのデータソース。デフォルトでは、analytics.jsから送信されたヒットは「ウェブ」としてレポートされ、モバイルSDKから送信されたヒットは「アプリ」としてレポートされます。これらの値は、測定プロトコルで上書きすることができます。

Geo Network

Dimensions

ga:continent

Users' continent, derived from users' IP addresses or Geographical IDs.

ga:subContinent

Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.

ga:country

Users' country, derived from their IP addresses or Geographical IDs.

ga:region

Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.

ga:metro

The Designated Market Area (DMA) from where traffic arrived.

ga:city

Users' city, derived from their IP addresses or Geographical IDs.

ga:latitude

The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.

ga:longitude

The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.

ga:networkDomain

The domain name of users' ISP, derived from the domain name registered to the ISP's IP address.

ga:networkLocation

The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.

ga:cityId

Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.

ga:continentId

Users' continent ID, derived from users' IP addresses or Geographical IDs.

ga:countryIsoCode

Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.

ga:metroId

The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.

ga:regionId

Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.

ga:regionIsoCode

Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.

ga:subContinentCode

Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.

System

Dimensions

ga:flashVersion

The version of Flash, including minor versions, supported by users' browsers.

ga:javaEnabled

A boolean, either Yes or No, indicating whether Java is enabled in users' browsers.

ga:language

The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.

ga:screenColors

The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.

ga:sourcePropertyDisplayName

Source property display name of roll-up properties. This is valid for only roll-up properties.

ga:sourcePropertyTrackingId

Source property tracking ID of roll-up properties. This is valid for only roll-up properties.

ga:screenResolution

Resolution of users' screens, for example, 1024x738.

Social Activities

Dimensions

ga:socialActivityContentUrl

Status: Deprecated: This column should not be used.廃止予定。使用禁止

日本語訳

ga:socialActivityContentUrl: 廃止予定。使用禁止

Page Tracking - ページのセッション数などページ情報系

Dimensions

ga:hostname: 追跡要求が行われたホスト名。
ga:pagePath: パスおよび/またはクエリパラメータによって指定されたウェブサイト上のページ。これをホスト名とともに使用して、ページの完全なURLを取得します。
ga:pagePathLevel1: このディメンションは、pagePathの最初の階層レベルのすべてのページパスをロールアップします。
ga:pagePathLevel2: このディメンションは、pagePathの2番目の階層レベルのすべてのページパスをロールアップします。
ga:pagePathLevel3: このディメンションは、pagePathの3番目の階層レベルのすべてのページパスをロールアップします。
ga:pagePathLevel4: このディメンションは、すべてのページパスを階層レベルにロールアップします。最大4つのpagePathレベルを指定できます。 pagePath階層のすべての追加レベルもこのディメンションでロールアップされます。
ga:pageTitle: ページのタイトル。複数のページが同じページタイトルを持つ可能性があります。
ga:landingPagePath: ユーザーのセッションの最初のページ、またはリンク先ページ。
ga:secondPagePath: ユーザーのセッションの2番目のページ。
ga:exitPagePath: ユーザーのセッションの最後のページまたは終了ページ。
ga:previousPagePath: 同じプロパティの別のページの前にあるページ。通常はpagePathディメンションで使用されます。
ga:pageDepth: セッション中にユーザーが訪問したページ数。値は、可能な値の範囲でページビューをカウントするヒストグラムです。この計算では、すべてのセッションに少なくとも1つのページビューがあり、セッションの一部にはそれ以上のページビューがあります。

Metrics

ga:pageValue: このページまたはページセットの平均値。これは（ga：transactionRevenue + ga：goalValueAll）/ ga：uniquePageviewsと同じです。
ga:entrances: セッション内の最初のページビューとして測定されたプロパティへの入口の数。典型的にはlandingPagePathで使用されます。
ga:pageviews: プロパティのページビューの合計数。
ga:uniquePageviews: ユニークページビュー数は、指定したページが少なくとも1回は閲覧されたセッション数です。ユニークなページビューは、ページURL +ページタイトルの組み合わせごとにカウントされます。
ga:timeOnPage: ユーザーが特定のページに費やした時間（秒単位）。後続ページの最初の表示時間から特定のページの初期表示時間を差し引いて計算されます。この指標は、プロパティの終了ページには適用されません。
ga:exits: プロパティからの出口の数。

Content Grouping

Dimensions

ga:landingContentGroupXX

Content group of users' landing pages.

ga:previousContentGroupXX

Refers to content group that was visited before another content group.

ga:contentGroupXX

The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.

Metrics

ga:contentGroupUniqueViewsXX

The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.

Internal Search - 内部検索

Dimensions

ga:searchUsed

A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.

ga:searchKeyword

Search term used within the property.

ga:searchKeywordRefinement

Subsequent keyword search term or string entered by users after a given initial string search.廃止予定：ga:userTypeに変更

ga:searchCategory

The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.

ga:searchStartPage

The page where users initiated an internal search.

ga:searchDestinationPage

The page users immediately visited after performing an internal search on the site. This is usually the search results page.

ga:searchAfterDestinationPage

The page that users visited after performing an internal search on the site.

Metrics

ga:searchResultViews

The number of times a search result page was viewed.

ga:searchUniques

Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.

ga:searchSessions

The total number of sessions that included an internal search.

ga:searchVisits

Status: Deprecated: Use ga:searchSessions instead.廃止予定：ga:percentSessionsWithSearchに変更

ga:searchDepth

The total number of subsequent page views made after a use of the site's internal search feature.

ga:searchRefinements

The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.

ga:searchDuration

The session duration when the site's internal search feature is used.

ga:searchExits

The number of exits on the site that occurred following a search result from the site's internal search feature.

Calculated Metrics

ga:avgSearchResultViews

The average number of times people viewed a page as a result of a search.
Calculation: ga:searchResultViews / ga:searchUniques

ga:percentSessionsWithSearch

The percentage of sessions with search.
Calculation: ga:searchSessions / ga:sessions

ga:percentVisitsWithSearch

Status: Deprecated: Use ga:percentSessionsWithSearch instead.廃止予定：ga:percentNewSessionsに変更

ga:avgSearchDepth

The average number of pages people viewed after performing a search.
Calculation: ga:searchDepth / ga:searchUniques

ga:percentSearchRefinements

The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
Calculation: ga:searchRefinements / ga:searchResultViews

ga:avgSearchDuration

The average time (in seconds) users, after searching, spent on the property.
Calculation: ga:searchDuration / ga:searchUniques

ga:searchExitRate

The percentage of searches that resulted in an immediate exit from the property.
Calculation: ga:searchExits / ga:searchUniques

ga:searchGoalXXConversionRate

The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
Calculation: ga:goalXXCompletions / ga:searchUniques

ga:searchGoalConversionRateAll

The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
Calculation: ga:goalCompletionsAll / ga:searchUniques

ga:goalValueAllPerSearch

The average goal value of a search.
Calculation: ga:goalValueAll / ga:searchUniques

日本語訳

ga:searchKeywordRefinement: 廃止予定：ga:userTypeに変更
ga:searchVisits: 廃止予定：ga:percentSessionsWithSearchに変更
ga:percentVisitsWithSearch: 廃止予定：ga:percentNewSessionsに変更

Site Speed

Metrics

ga:pageLoadTime

Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.

ga:pageLoadSample

The sample set (or count) of pageviews used to calculate the average page load time.

ga:domainLookupTime

The total time (in milliseconds) all samples spent in DNS lookup for this page.

ga:pageDownloadTime

The total time (in milliseconds) to download this page among all samples.

ga:redirectionTime

The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.

ga:serverConnectionTime

Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.

ga:serverResponseTime

The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.

ga:speedMetricsSample

The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.

ga:domInteractiveTime

The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.

ga:domContentLoadedTime

The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.

ga:domLatencyMetricsSample

Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.

Calculated Metrics

ga:avgPageLoadTime

The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
Calculation: (ga:pageLoadTime / ga:pageLoadSample / 1000)

ga:avgDomainLookupTime

The average time (in seconds) spent in DNS lookup for this page.
Calculation: (ga:domainLookupTime / ga:speedMetricsSample / 1000)

ga:avgPageDownloadTime

The average time (in seconds) to download this page.
Calculation: (ga:pageDownloadTime / ga:speedMetricsSample / 1000)

ga:avgRedirectionTime

The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
Calculation: (ga:redirectionTime / ga:speedMetricsSample / 1000)

ga:avgServerConnectionTime

The average time (in seconds) spent in establishing a TCP connection to this page.
Calculation: (ga:serverConnectionTime / ga:speedMetricsSample / 1000)

ga:avgServerResponseTime

The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
Calculation: (ga:serverResponseTime / ga:speedMetricsSample / 1000)

ga:avgDomInteractiveTime

The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
Calculation: (ga:domInteractiveTime / ga:domLatencyMetricsSample / 1000)

ga:avgDomContentLoadedTime

The average time (in seconds) the browser takes to parse the document.
Calculation: (ga:domContentLoadedTime / ga:domLatencyMetricsSample / 1000)

App Tracking

Dimensions

ga:appInstallerId

The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method.

ga:appVersion

The application version.

ga:appName

The application name.

ga:appId

The application ID.

ga:screenName

The name of the screen.

ga:screenDepth

The number of screenviews (reported as a string) per session, useful for historgrams.

ga:landingScreenName

The name of the first viewed screen.

ga:exitScreenName

The name of the screen where users exited the application.

Metrics

ga:screenviews

The total number of screenviews.

ga:uniqueScreenviews

The number of unique screen views. Screen views in different sessions are counted as separate screen views.

ga:uniqueAppviews

Status: Deprecated: Use ga:uniqueScreenviews instead.廃止予定：ga:transactionsPerSessionに変更

ga:timeOnScreen

The time spent viewing the current screen.

ga:avgScreenviewDuration

Average time (in seconds) users spent on a screen.

Calculated Metrics

ga:screenviewsPerSession

The average number of screenviews per session.
Calculation: ga:screenviews / ga:sessions

日本語訳

ga:uniqueAppviews: 廃止予定：ga:transactionsPerSessionに変更

Event Tracking

Dimensions

ga:eventCategory
The event category.
ga:eventAction
Event action.
ga:eventLabel
Event label.

Metrics

ga:totalEvents

The total number of events for the profile, across all categories.

ga:uniqueEvents

The number of unique events. Events in different sessions are counted as separate events.

ga:eventValue

Total value of events for the profile.

ga:sessionsWithEvent

The total number of sessions with events.

ga:visitsWithEvent

Status: Deprecated: Use ga:sessionsWithEvent instead.廃止予定：ga:sessionsToTransactionに変更

Calculated Metrics

ga:avgEventValue

The average value of an event.
Calculation: ga:eventValue / ga:totalEvents

ga:eventsPerSessionWithEvent

The average number of events per session with event.
Calculation: ga:totalEvents / ga:sessionsWithEvent

ga:eventsPerVisitWithEvent

Status: Deprecated: Use ga:eventsPerSessionWithEvent instead.廃止予定：ga:bounceRateに変更

日本語訳

ga:visitsWithEvent: 廃止予定：ga:sessionsToTransactionに変更
ga:eventsPerVisitWithEvent: 廃止予定：ga:bounceRateに変更

Ecommerce

Dimensions

ga:transactionId

The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.

ga:affiliation

A product affiliation to designate a supplying company or brick and mortar location.

ga:sessionsToTransaction

The number of sessions between users' purchases and the related campaigns that lead to the purchases.

ga:visitsToTransaction

Status: Deprecated: Use ga:sessionsToTransaction instead.廃止予定：ga:sessionsに変更

ga:daysToTransaction

The number of days between users' purchases and the most recent campaign source prior to the purchase.

ga:productSku

The product SKU, defined in the ecommerce tracking application, for purchased items.

ga:productName

The product name, supplied by the ecommerce tracking application, for purchased items.

ga:productCategory

Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.

ga:currencyCode

The local currency code (based on ISO 4217 standard) of the transaction.

ga:checkoutOptions

User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).

ga:internalPromotionCreative

The creative content designed for a promotion (Enhanced Ecommerce).

ga:internalPromotionId

The ID of the promotion (Enhanced Ecommerce).

ga:internalPromotionName

The name of the promotion (Enhanced Ecommerce).

ga:internalPromotionPosition

The position of the promotion on the web page or application screen (Enhanced Ecommerce).

ga:orderCouponCode

Code for the order-level coupon (Enhanced Ecommerce).

ga:productBrand

The brand name under which the product is sold (Enhanced Ecommerce).

ga:productCategoryHierarchy

The hierarchical category in which the product is classified (Enhanced Ecommerce).

ga:productCategoryLevelXX

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

ga:productCouponCode

Code for the product-level coupon (Enhanced Ecommerce).

ga:productListName

The name of the product list in which the product appears (Enhanced Ecommerce).

ga:productListPosition

The position of the product in the product list (Enhanced Ecommerce).

ga:productVariant

The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

ga:shoppingStage

Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).

Metrics

ga:transactions

The total number of transactions.

ga:transactionRevenue

The total sale revenue (excluding shipping and tax) of the transaction.

ga:transactionShipping

The total cost of shipping.

ga:transactionTax

Total tax for the transaction.

ga:itemQuantity

Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.

ga:uniquePurchases

The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

ga:itemRevenue

The total revenue from purchased product items.

ga:localTransactionRevenue

Transaction revenue in local currency.

ga:localTransactionShipping

Transaction shipping cost in local currency.

ga:localTransactionTax

Transaction tax in local currency.

ga:localItemRevenue

Product revenue in local currency.

ga:buyToDetailRate

Unique purchases divided by views of product detail pages (Enhanced Ecommerce).

ga:cartToDetailRate

Product adds divided by views of product details (Enhanced Ecommerce).

ga:internalPromotionClicks

The number of clicks on an internal promotion (Enhanced Ecommerce).

ga:internalPromotionViews

The number of views of an internal promotion (Enhanced Ecommerce).

ga:localProductRefundAmount

Refund amount in local currency for a given product (Enhanced Ecommerce).

ga:localRefundAmount

Total refund amount in local currency for the transaction (Enhanced Ecommerce).

ga:productAddsToCart

Number of times the product was added to the shopping cart (Enhanced Ecommerce).

ga:productCheckouts

Number of times the product was included in the check-out process (Enhanced Ecommerce).

ga:productDetailViews

Number of times users viewed the product-detail page (Enhanced Ecommerce).

ga:productListClicks

Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).

ga:productListViews

Number of times the product appeared in a product list (Enhanced Ecommerce).

ga:productRefundAmount

Total refund amount associated with the product (Enhanced Ecommerce).

ga:productRefunds

Number of times a refund was issued for the product (Enhanced Ecommerce).

ga:productRemovesFromCart

Number of times the product was removed from the shopping cart (Enhanced Ecommerce).

ga:quantityAddedToCart

Number of product units added to the shopping cart (Enhanced Ecommerce).

ga:quantityCheckedOut

Number of product units included in check out (Enhanced Ecommerce).

ga:quantityRefunded

Number of product units refunded (Enhanced Ecommerce).

ga:quantityRemovedFromCart

Number of product units removed from a shopping cart (Enhanced Ecommerce).

ga:refundAmount

Currency amount refunded for a transaction (Enhanced Ecommerce).

ga:revenuePerUser

The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

ga:totalRefunds

Number of refunds that have been issued (Enhanced Ecommerce).

ga:transactionsPerUser

Total number of transactions divided by total number of users.

Calculated Metrics

ga:transactionsPerSession

The average number of transactions in a session.
Calculation: ga:transactions / ga:sessions

ga:transactionsPerVisit

Status: Deprecated: Use ga:transactionsPerSession instead.廃止予定：ga:transactionRevenuePerSessionに変更

ga:revenuePerTransaction

The average revenue of an ecommerce transaction.
Calculation: ga:transactionRevenue / ga:transactions

ga:transactionRevenuePerSession

Average transaction revenue for a session.
Calculation: ga:transactionRevenue / ga:sessions

ga:transactionRevenuePerVisit

Status: Deprecated: Use ga:transactionRevenuePerSession instead.廃止予定：ga:socialInteractionsPerSessionに変更

ga:totalValue

Total value for the property (including total revenue and total goal value).
Calculation: (ga:transactionRevenue + ga:goalValueAll)

ga:revenuePerItem

The average revenue per item.
Calculation: ga:itemRevenue / ga:itemQuantity

ga:itemsPerPurchase

The average quantity of this item (or group of items) sold per purchase.
Calculation: ga:itemQuantity / ga:uniquePurchases

ga:internalPromotionCTR

The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
Calculation: ga:internalPromotionClicks / ga:internalPromotionViews

ga:productListCTR

The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
Calculation: ga:productListClicks / ga:productListViews

ga:productRevenuePerPurchase

Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
Calculation: ga:itemRevenue / ga:uniquePurchases

日本語訳

ga:visitsToTransaction: 廃止予定：ga:sessionsに変更
ga:transactionsPerVisit: 廃止予定：ga:transactionRevenuePerSessionに変更
ga:transactionRevenuePerVisit: 廃止予定：ga:socialInteractionsPerSessionに変更

Social Interactions

Dimensions

ga:socialInteractionNetwork

For social interactions, this represents the social network being tracked.

ga:socialInteractionAction

For social interactions, this is the social action (e.g., +1, bookmark) being tracked.

ga:socialInteractionNetworkAction

For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.

ga:socialInteractionTarget

For social interactions, this is the URL (or resource) which receives the social network action.

ga:socialEngagementType

Engagement type, either "Socially Engaged" or "Not Socially Engaged".

Metrics

ga:socialInteractions

The total number of social interactions.

ga:uniqueSocialInteractions

The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.

Calculated Metrics

ga:socialInteractionsPerSession

The number of social interactions per session.
Calculation: ga:socialInteractions / ga:uniqueSocialInteractions

ga:socialInteractionsPerVisit

Status: Deprecated: Use ga:socialInteractionsPerSession instead.廃止予定：ga:sessionsWithEventに変更

日本語訳

ga:socialInteractionsPerVisit: 廃止予定：ga:sessionsWithEventに変更

User Timings

Dimensions

ga:userTimingCategory

For easier reporting purposes, this is used to categorize all user timing variables into logical groups.

ga:userTimingLabel

The name of the resource's action being tracked.

ga:userTimingVariable

Used to add flexibility to visualize user timings in the reports.

Metrics

ga:userTimingValue

Total number of milliseconds for user timing.

ga:userTimingSample

The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.

Calculated Metrics

ga:avgUserTimingValue

The average elapsed time.
Calculation: (ga:userTimingValue / ga:userTimingSample / 1000)

Exceptions

Dimensions

ga:exceptionDescription
The description for the exception.

Metrics

ga:exceptions

The number of exceptions sent to Google Analytics.

ga:fatalExceptions

The number of exceptions where isFatal is set to true.

Calculated Metrics

ga:exceptionsPerScreenview

The number of exceptions thrown divided by the number of screenviews.
Calculation: ga:exceptions / ga:screenviews

ga:fatalExceptionsPerScreenview

The number of fatal exceptions thrown divided by the number of screenviews.
Calculation: ga:fatalExceptions / ga:screenviews

Content Experiments

Dimensions

ga:experimentId

The user-scoped ID of the content experiment that users were exposed to when the metrics were reported.

ga:experimentVariant

The user-scoped ID of the particular variant that users were exposed to during a content experiment.

Custom Variables

Dimensions

ga:dimensionXX

The value of the requested custom dimension, where XX refers to the number or index of the custom dimension.

ga:customVarNameXX

The name for the requested custom variable.

ga:customVarValueXX

The value for the requested custom variable.

Metrics

ga:metricXX

The value of the requested custom metric, where XX refers to the number or index of the custom metric. Note that the data type of ga:metricXX can be INTEGER, CURRENCY, or TIME.

ga:calcMetric_

The value of the requested calculated metric, where refers to the user-defined name of the calculated metric. Note that the data type of ga:calcMetric_ can be FLOAT, INTEGER, CURRENCY, TIME, or PERCENT. For details, see https://support.google.com/analytics/answer/6121409.

Time - 取得対象の期間等

Dimensions

ga:date

The date of the session formatted as YYYYMMDD.

ga:year

The year of the session, a four-digit year from 2005 to the current year.

ga:month

Month of the session, a two digit integer from 01 to 12.

ga:week

The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.

ga:day

The day of the month, a two-digit number from 01 to 31.

ga:hour

A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)

ga:minute

Returns the minutes, between 00 and 59, in the hour.

ga:nthMonth

The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.

ga:nthWeek

The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.

ga:nthDay

The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.

ga:nthMinute

The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.

ga:dayOfWeek

Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).

ga:dayOfWeekName

Name (in English) of the day of the week.

ga:dateHour

Combined values of ga:date and ga:hour formated as YYYYMMDDHH.

ga:dateHourMinute

Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.

ga:yearMonth

Combined values of ga:year and ga:month.

ga:yearWeek

Combined values of ga:year and ga:week.

ga:isoWeek

ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.

ga:isoYear

The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.

ga:isoYearIsoWeek

Combined values of ga:isoYear and ga:isoWeek.

ga:nthHour

The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.

日本語訳

ga:date: YYYYMMDD形式のセッションの日付
ga:year: セッションの年。2005年から今年までの4桁の年。
ga:month: セッションの月。01～12の2桁の整数。
ga:week: セッションの週、01から53までの2桁の数字。毎週日曜日に始まります。
→曜日じゃなくて、何週目か
ga:nthMonth: 指定された日付範囲の月のインデックス。日付範囲では、最初の月のインデックスは0、2番目の月のインデックスは1などとなります。
ga:nthDay: 指定した日付範囲の各日のインデックス。日付範囲の最初の日（すなわち、開始日）のインデックスは0であり、2日目のインデックスは1であり、以下同様である。
ga:dayOfWeek: 曜日、0（日曜日）から6（土曜日）までの1桁の数字。
ga:dayOfWeekName: 曜日の名前（英語）。
ga:nthHour: 指定した日付範囲の各時間のインデックス。日付範囲内の最初の1時間目（開始日）の最初の1時間のインデックスは0、次の1時間のインデックスなどです。

DoubleClick Campaign Manager

Dimensions

ga:dcmClickAd

DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdId

DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdType

DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdTypeId

DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdvertiser

DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdvertiserId

DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCampaign

DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCampaignId

DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeId

DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreative

DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickRenderingId

DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeType

DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeTypeId

DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeVersion

DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSite

Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSiteId

DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSitePlacement

DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSitePlacementId

DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSpotId

DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmFloodlightActivity

DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityAndGroup

DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityGroup

DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityGroupId

DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityId

DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightAdvertiserId

DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightSpotId

DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmLastEventAd

DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdId

DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdType

DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdTypeId

DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdvertiser

DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdvertiserId

DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAttributionType

There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).

ga:dcmLastEventCampaign

DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCampaignId

DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeId

DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreative

DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventRenderingId

DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeType

DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeTypeId

DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeVersion

DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSite

Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSiteId

DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSitePlacement

DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSitePlacementId

DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSpotId

DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

Metrics

ga:dcmFloodlightQuantity

The number of DCM Floodlight conversions (Analytics 360 only).

ga:dcmFloodlightRevenue

DCM Floodlight revenue (Analytics 360 only).

ga:dcmCPC

DCM Cost Per Click (Analytics 360 only).

ga:dcmCTR

DCM Click Through Rate (Analytics 360 only).

ga:dcmClicks

DCM Total Clicks (Analytics 360 only).

ga:dcmCost

DCM Total Cost (Analytics 360 only).

ga:dcmImpressions

DCM Total Impressions (Analytics 360 only).

ga:dcmMargin

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:dcmROAS

DCM Return On Ad Spend (ROAS) (Analytics 360 only).

ga:dcmRPC

DCM Revenue Per Click (Analytics 360 only).

日本語訳

ga:dcmMargin: 廃止予定。使用禁止

Audience

Dimensions

ga:userAgeBracket

Age bracket of users.

ga:visitorAgeBracket

Status: Deprecated: Use ga:userAgeBracket instead.廃止予定：ga:uniqueScreenviewsに変更

ga:userGender

Gender of users.

ga:visitorGender

Status: Deprecated: Use ga:userGender instead.廃止予定：ga:userAgeBracketに変更

ga:interestOtherCategory

Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.

ga:interestAffinityCategory

Indicates that users are more likely to be interested in learning about the specified category.

ga:interestInMarketCategory

Indicates that users are more likely to be ready to purchase products or services in the specified category.

日本語訳

ga:visitorAgeBracket: 廃止予定：ga:uniqueScreenviewsに変更
ga:visitorGender: 廃止予定：ga:userAgeBracketに変更

Adsense

Metrics

ga:adsenseRevenue

The total revenue from AdSense ads.

ga:adsenseAdUnitsViewed

The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en.

ga:adsenseAdsViewed

The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.

ga:adsenseAdsClicks

The number of times AdSense ads on the site were clicked (requires integration with AdSense).

ga:adsensePageImpressions

The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.

ga:adsenseExits

The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).

ga:adsenseViewableImpressionPercent

The percentage of viewable impressions (requires integration with AdSense).

ga:adsenseCoverage

The percentage of ad requests that returned at least one ad (requires integration with AdSense).

Calculated Metrics

ga:adsenseCTR

The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).
Calculation: ga:adsenseAdsClicks/ga:adsensePageImpressions

ga:adsenseECPM

The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.
Calculation: ga:adsenseRevenue/(ga:adsensePageImpressions/1000)

Ad Exchange

Metrics

ga:adxImpressions

An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.

ga:adxCoverage

Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

ga:adxMonetizedPageviews

This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.

ga:adxImpressionsPerSession

The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).

ga:adxViewableImpressionsPercent

The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.

ga:adxClicks

The number of times AdX ads were clicked on the site.

ga:adxCTR

The percentage of pageviews that resulted in a click on an Ad Exchange ad.

ga:adxRevenue

The total estimated revenue from Ad Exchange ads.

ga:adxRevenuePer1000Sessions

The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.

ga:adxECPM

The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.

DoubleClick for Publishers

Metrics

ga:dfpImpressions

A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpCoverage

Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpMonetizedPageviews

This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpImpressionsPerSession

The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpViewableImpressionsPercent

The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpClicks

The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpCTR

The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpRevenue

DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpRevenuePer1000Sessions

The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpECPM

The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).

Lifetime Value and Cohorts

Dimensions

ga:acquisitionCampaign

The campaign through which users were acquired, derived from users' first session.

ga:acquisitionMedium

The medium through which users were acquired, derived from users' first session.

ga:acquisitionSource

The source through which users were acquired, derived from users' first session.

ga:acquisitionSourceMedium

The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.

ga:acquisitionTrafficChannel

Traffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

ga:cohort

Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.

ga:cohortNthDay

Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.

ga:cohortNthMonth

Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.

ga:cohortNthWeek

Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1

Metrics

ga:cohortActiveUsers

This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.

ga:cohortTotalUsers

Number of users belonging to the cohort, also known as cohort size.

ga:cohortTotalUsersWithLifetimeCriteria

This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.

Calculated Metrics

ga:cohortAppviewsPerUser

App views per user for a cohort.
Calculation: ga:screenviews / ga:cohortTotalUsers

ga:cohortAppviewsPerUserWithLifetimeCriteria

App views per user for the acquisition dimension for a cohort.
Calculation: ga:screenviews / ga:cohortTotalUsersWithLifetimeCriteria

ga:cohortGoalCompletionsPerUser

Goal completions per user for the acquisition dimension for a cohort.
Calculation: ga:goalCompletionsAll / ga:cohortTotalUsers

ga:cohortGoalCompletionsPerUserWithLifetimeCriteria

Goal completions per user for a cohort.
Calculation: ga:goalCompletionsAll / ga:cohortTotalUsersWithLifetimeCriteria

ga:cohortPageviewsPerUser

Pageviews per user for a cohort.
Calculation: ga:pageviews / ga:cohortTotalUsers

ga:cohortPageviewsPerUserWithLifetimeCriteria

Pageviews per user for the acquisition dimension for a cohort.
Calculation: ga:pageviews / ga:cohortTotalUsersWithLifetimeCriteria

ga:cohortRetentionRate

Cohort retention rate.
Calculation: ga:cohortActiveUsers / ga:cohortTotalUsers

ga:cohortRevenuePerUser

Revenue per user for a cohort.
Calculation: ga:transactions / ga:cohortTotalUsers

ga:cohortRevenuePerUserWithLifetimeCriteria

Revenue per user for the acquisition dimension for a cohort.
Calculation: ga:transactionRevenue / ga:cohortTotalUsersWithLifetimeCriteria

ga:cohortSessionDurationPerUser

Session duration per user for a cohort.
Calculation: ga:sessionDuration / ga:cohortTotalUsers

ga:cohortSessionDurationPerUserWithLifetimeCriteria

Session duration per user for the acquisition dimension for a cohort.
Calculation: ga:sessionDuration / ga:cohortTotalUsersWithLifetimeCriteria

ga:cohortSessionsPerUser

Sessions per user for a cohort.
Calculation: ga:sessions / ga:cohortTotalUsers

ga:cohortSessionsPerUserWithLifetimeCriteria

Sessions per user for the acquisition dimension for a cohort.
Calculation: ga:sessions / ga:cohortTotalUsersWithLifetimeCriteria

Channel Grouping

Dimensions

ga:channelGrouping

The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).

Related Products

Dimensions

ga:correlationModelId

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:queryProductId

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:queryProductName

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:queryProductVariation

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:relatedProductId

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:relatedProductName

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:relatedProductVariation

Status: Deprecated: This column should not be used.廃止予定。使用禁止

Metrics

ga:correlationScore

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:queryProductQuantity

Status: Deprecated: This column should not be used.廃止予定。使用禁止

ga:relatedProductQuantity

Status: Deprecated: This column should not be used.廃止予定。使用禁止

日本語訳

ga:correlationModelId: 廃止予定。使用禁止
ga:queryProductId: 廃止予定。使用禁止
ga:queryProductName: 廃止予定。使用禁止
ga:queryProductVariation: 廃止予定。使用禁止
ga:relatedProductId: 廃止予定。使用禁止
ga:relatedProductName: 廃止予定。使用禁止
ga:relatedProductVariation: 廃止予定。使用禁止
ga:correlationScore: 廃止予定。使用禁止
ga:queryProductQuantity: 廃止予定。使用禁止
ga:relatedProductQuantity: 廃止予定。使用禁止

DoubleClick Bid Manager

Dimensions

ga:dbmClickAdvertiser

DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickAdvertiserId

DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickCreativeId

DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickExchange

DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickExchangeId

DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickInsertionOrder

DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickInsertionOrderId

DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickLineItem

DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickLineItemId

DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickSite

DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickSiteId

DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventAdvertiser

DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventAdvertiserId

DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventCreativeId

DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventExchange

DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventExchangeId

DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventInsertionOrder

DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventInsertionOrderId

DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventLineItem

DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventLineItemId

DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventSite

DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventSiteId

DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

Metrics

ga:dbmClicks

DBM Total Clicks (Analytics 360 only, requires integration with DBM).

ga:dbmConversions

DBM Total Conversions (Analytics 360 only, requires integration with DBM).

ga:dbmCost

DBM Cost (Analytics 360 only, requires integration with DBM).

ga:dbmImpressions

DBM Total Impressions (Analytics 360 only, requires integration with DBM).

Calculated Metrics

ga:dbmCPA

DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
Calculation: ga:dbmCost / ga:dbmConversions

ga:dbmCPC

DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
Calculation: ga:dbmCost / ga:dbmClicks

ga:dbmCPM

DBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
Calculation: ga:dbmCost / (ga:dbmImpressions / 1000)

ga:dbmCTR

DBM CTR (Analytics 360 only, requires integration with DBM).
Calculation: ga:dbmClicks / ga:dbmImpressions

ga:dbmROAS

DBM ROAS (Analytics 360 only, requires integration with DBM).
Calculation: (ga:transactionRevenue + ga:goalValueAll) / ga:dbmCost

DoubleClick Search

Dimensions

ga:dsAdGroup

DS Ad Group (Analytics 360 only, requires integration with DS).

ga:dsAdGroupId

DS Ad Group ID (Analytics 360 only, requires integration with DS).

ga:dsAdvertiser

DS Advertiser (Analytics 360 only, requires integration with DS).

ga:dsAdvertiserId

DS Advertiser ID (Analytics 360 only, requires integration with DS).

ga:dsAgency

DS Agency (Analytics 360 only, requires integration with DS).

ga:dsAgencyId

DS Agency ID (Analytics 360 only, requires integration with DS).

ga:dsCampaign

DS Campaign (Analytics 360 only, requires integration with DS).

ga:dsCampaignId

DS Campaign ID (Analytics 360 only, requires integration with DS).

ga:dsEngineAccount

DS Engine Account (Analytics 360 only, requires integration with DS).

ga:dsEngineAccountId

DS Engine Account ID (Analytics 360 only, requires integration with DS).

ga:dsKeyword

DS Keyword (Analytics 360 only, requires integration with DS).

ga:dsKeywordId

DS Keyword ID (Analytics 360 only, requires integration with DS).

Metrics

ga:dsClicks

DS Clicks (Analytics 360 only, requires integration with DS).

ga:dsCost

DS Cost (Analytics 360 only, requires integration with DS).

ga:dsImpressions

DS Impressions (Analytics 360 only, requires integration with DS).

Calculated Metrics

ga:dsCPC

DS Cost to advertiser per click (Analytics 360 only, requires integration with DS).
Calculation: ga:dsCost/ga:dsClicks

ga:dsCTR

DS Click Through Rate (Analytics 360 only, requires integration with DS).
Calculation: ga:dsClicks/ga:dsImpressions

ga:dsProfit

DS Profie (Analytics 360 only, requires integration with DS).
Calculation: (ga:transactionRevenue + ga:goalValueAll - ga:dsCost)

ga:dsReturnOnAdSpend

DS Return On Ad Spend (Analytics 360 only, requires integration with DS).
Calculation: (ga:transactionRevenue + ga:goalValueAll) / ga:dsCost

ga:dsRevenuePerClick

DS Revenue Per Click (Analytics 360 only, requires integration with DS).
Calculation: (ga:transactionRevenue + ga:goalValueAll) / ga:dsClicks